I recently completed a rebranding project for “The Flying Turtle,” a company specializing in off-road jeep tours for groups and families. The rebranding aimed to create a more natural and earthy look that reflects the outdoor adventure experience. I incorporated elements of terrain and sand into the design, which evokes a sense of the rugged, beautiful landscapes that the tours explore. The new branding not only highlights the thrill of the adventure but also fosters a warm, social atmosphere, making it inviting for families and groups looking to bond over a shared experience in nature.
